Our assignment was to take a famous artist and create a video, street exhibition, street banner, poster, and brochure for a La Pedrera exhibit (a famous Gaudi building in Barcelona). I was given Cindy Sherman, a photographer who would dress up into many different types of personas, sometimes completely different from her own self. What she started was revolutionary, and there was nothing like it.
Research
I first did background research on Cindy and her work and did a presentation for my Typography class, where I created "untitled film stills" in the style of her work to understand the process of creating her photos. I then documented her work throughout the years from the beginning of her career to the most recent SnapChat exhibition.
Ideation
I then started sketching out concepts to have consistent throughout the whole advertising campaign. I decided to focus on pieces forming one image, since Cindy has portrayed so many personalities.
Final Product
